Sony Ericsson today announced that they have partnered with Australia's surfing and sports clothing brand Billabong. Why? Because they can. That, and because they want to expand the reach of their smartphone brand to surfers and sporty types. Starting today, consumer in select markets will be able to purchase limited Xperia active Billabong Edition handsets with custom covers and exclusive content. Tailored apps and software include Billabong screensavers, videos, a Billabong LIVE application which happens to be available to other Android users. Extending beyond the Xperia active, an exclusive Surf Trip game is available for the Xperia PLAY.
